The Shelf · Mark AlexanderAll chapters

Definition

Builders

A Builder, in The Shelf by Mark Alexander of Bamboo Marketing, is a sales promotion whose job is frequency: getting existing buyers to buy again sooner, over weeks. Its rule is that progress must look real on the third visit, not just the first. Collectables, stamp cards, weekly chances and bounce-back offers are its main tools.

Read the full chapter: Chapter 9, Builders.

Score an idea with Trudy LiteFree and anonymous. Trudy reads your promotion against the Five Levers and names the move. Book a promotion pressure-testA fixed-price Kill Sheet review by Trevor Services before you commit the budget.