Definition

The Scoreboard

Marketing ROI for a sales promotion, in The Shelf by Mark Alexander of Bamboo Marketing, is the extra gross profit the promotion produced, minus its full cost, divided by that cost. Extra means sales that would not have happened without it, measured against a baseline, never entries or claims.

Read the full chapter: Chapter 15, The Scoreboard.

Score an idea with Trudy LiteFree and anonymous. Trudy reads your promotion against the Five Levers and names the move. Book a promotion pressure-testA fixed-price Kill Sheet review by Trevor Services before you commit the budget.